Can Apple Pay Grab Shares From Alipay And Wechat?

The emergence of ApplePay is not a new technology invented by apple, but it has proved again that the new technology will be put on the scale of product form more quickly by leading the industry leaders.

ApplePay changed not only the third party payment online upgrade, but also the long-term stagnation of smart phone manufacturers in mobile payment.

After the launch of ApplePay in mainland China, smart phone brand Samsung Mobile also announced yesterday that its NFC mobile payment service "Samsung smart payment" SamsungPay will be launched in February 24th.

However, after three minutes' fever, can ApplePay pay in WeChat?

It is still a question mark to win advantage in the mobile payment war, which is won by burning money.

Under normal circumstances, users in the supermarket shopping, if Alipay and WeChat to pay, first of all need to wake up the phone, and open the application into the payment page, and then generate two-dimensional code for businesses to sweep; and the use of ApplePay is more simple, just press two times Home button will play the default bank card, then the mobile phone near the payment terminal, through fingerprint identification can be paid.

"ApplePay does not have the concept of ecosphere, and once Alipay and WeChat are online and offline, it will be very difficult to persuade users to use ApplePay with only a few offline scenes."

An insider told the newspaper reporter.

In fact, if we want to capture the hearts of users, ApplePay needs to do more.

Ah Guang, a Cantonese who has just used ApplePay, has gone through such a thing yesterday: "in order to experience ApplePay to buy something in the market, she did not support it, but she was told that the QQ wallet was reduced by ten yuan by ten yuan, and it was simple and crude and direct. This is the Chinese promotion of grounding gas."

"A bunch of people are queuing up there to pay for the QQ wallet. Who will be care (Guan Xin) in the next two seconds? Besides, is ApplePay definitely paying faster than WeChat?" ah Chao asked.

Tencent to pay the basic platform and financial application line, director of financial products, Zhang Wenjing

Change as an example to our reporter pointed out that Tencent in the payment area of the ecological circle with the "red packets" detonation has gradually emerged.

Take WeChat as an example. In the 2014 Spring Festival of the horse year, WeChat red envelopes tried to cry. A total of 8 million WeChat users participated in the competition for 40 million red packets.

The real value of the blockbuster WeChat envelopes to Tencent is largely due to the fact that users bind WeChat cards in WeChat and form the habit of WeChat payment.

Depending on the huge user community, WeChat payment links multiple links in the mobile business ecosystem chain.

Regarding ApplePay's participation in China's mobile payment competition, Alipay told reporters yesterday that with the deep integration of the Internet and business, the demand for payment services is no longer limited to payment.

Based on the Internet, services such as member marketing and data operation, which are derived from payment, have begun to contribute more and more value to businesses.

Statistics show that the world in 2017

The amount will exceed $1 trillion, and strong data means that the global mobile payment business will usher in explosive growth in the next few years.

Therefore, the payment industry in 2016 is doomed to bustle.

No matter for the old payment enterprises or the new show, to seize the territory, the layout of the new front is particularly urgent.

The industry believes that the third party payment has completely bypassed the consortium in the liquidation system because of the sweep code payment, which has eaten up the business of the original UnionPay and the bank acquirer network in the acquiring market, and the "cake" of mobile payment has shown a different pattern.

According to Analysys think tank, in the third quarter of 2015, Alipay continued to occupy the first place in the mobile payment market with a market share of 71.51%. Tencent's fortune paid second, the market share was 15.99%, an increase of 2.91 percentage points compared with the previous quarter, and the market share of La Carla in the quarter was 6.01%, ranking third.

China UnionPay, which is determined to recover its lost territory, has been very frequent in the field of mobile payments.

First, in December 2015, more than 20 commercial banks jointly launched the "cloud flash payment" to develop mobile payment based on flash payment, and then launched SamsungPay with Samsung, followed by the current ApplePay.

Ma Tao, a senior analyst at Analysys International, said in an interview with reporters that the ApplePay on-line is expected to drive a group of users who like early adopters, but whether ApplePay can succeed depends on whether Apple can set up its own payment ecosystem and consumption scenarios.

In the short term, this NFC payment method is unlikely to shake the existing mobile payment structure.

At the same time, although the alliance with apple can get the attention of the UnionPay, sharing the most valuable user data with apple is not easy.