Open A Cowboy Clothing Store To Show A Cowboy Legend.

< p > when Jay Chou's "cowboy is busy" swept the streets, everyone would sing, "though I am a cowboy, I only have milk in bars. Why not drink beer, because beer hurts the body..."

Maybe we haven't seen the real cowboy's style in the western United States, but we all like a practical and economical a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a >, that is, jeans.

When jeans have become popular clothing, there are more and more shops selling jeans.

But opening a cowboy clothing store is far from easy.

Shi Aiqun, a fashion entrepreneur from Shijiazhuang, has only experienced a series of career setbacks before he realized his sense of accomplishment in starting a business.

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< p > Shi Aiqun is a native of Shijiazhuang. Cowboy clothing business is not long, only one year.

But her investment is very large. The more than 100 square meter gate room, more than 50 square meter warehouse, has as many as 100 denim suits, and has paid a rent for a year.

She invested about 200000 yuan in the jeans shop.

Shi Aiqun said that the industry can start bigger or smaller.

If you want to invest less is also very simple, only need to find a door twenty or thirty square shop can open shop, rent choice three months a settlement way, also can reduce the number of varieties to alleviate inventory pressure, that is to say, about 100 thousand yuan can open a denim clothing store.

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How long will it take to invest p? One hundred thousand yuan? In the interview, Shi said that as long as the price and style suited to the local market were found, the profits of a denim suit could be 40% and the profit would be considerable.

According to the location of Shi AI Qun, we know that the average price of the jeans is about 100 yuan, and the number of one style is about seven or eight, and the profit is basically above 30%.

Moreover, during the peak season, the sales volume is about twenty per day, and this number is increasing.

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< p > business has not been plain sailing. Shi AI Qun has gone through a long time of losing six months, and has spent money to buy lessons.

The reason for losing money is that Shi Ai Group's analysis is very clear: there is no single source of goods, and there is no good time to sell, and there is no store decoration.

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< p > now the decoration of the shop, Shi AI group spent nearly 40 thousand yuan, accounting for nearly 20% of the investment cost.

"The bronze hangers in the shop are custom-made."

Shi Aiqun told reporters that now there are more and more shops selling jeans, and the competition of the new stores that go along the homogenization route is too competitive, so she has also grown a big somersault.

She said that the majority of cowboys or young people were buying chasing individuality. Too ordinary shops were not attractive, so later she used retro elements to redecorate, and the traffic volume improved.

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< p > at the same time, in the process of operation, Shi Aiqun also made price positioning for the local market, and promoted sales according to different seasons.

"I think the most difficult thing is to divide the right time for promotion."

Shi Aiqun told reporters that in the first half of the year, because of the loss of hardware, the sales promotion software did not keep pace with the hardware. The clothing industry was going to race, and the whole industry was losing at a later stage.

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