Chinese Brands Begin To Test The Water And The International Market Moves Towards Internationalization.

< p > M & A has always been the focus of the capital market, and it is also an important theme of the integration of business resources.

< a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > shoes and clothing < /a > as one of the earliest and most competitive and flourishing industries in China, with the brand expanding and stabilizing the global market, the important techniques of launching the merger and reorganization resources have begun to flow. Of course, footwear industry is the most advantageous traditional industry in Quanzhou. Quanzhou entrepreneurs are not just spectators.

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< p > with the acquisition of Kenna by the seven wolves, Anta took the Philippines and nine Mu Wang to join hands with VIGANO.

A series of overseas mergers and acquisitions have been staged.

In recent years, Anta has spent 254 million of its acquisition of the global shoes and garments in Jinjiang, becoming the largest merger among Quanzhou enterprises.

In the industry view, this sends a signal: the shoe and clothing industry mergers and acquisitions tide hit.

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< p > of course, at present, the global economy is running at a low speed, the valuation of enterprises has shrunk, and the target of M & A is getting at hand, which makes the reorganization and merger of enterprises normalization.

For Quanzhou shoes and clothing and other highly internationalized industries, perhaps the best time to participate in globalization.

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< p > this period, the business financial depth of the business is particularly concerned about the Quanzhou private enterprises coming from the tide of mergers and acquisitions, hoping to provide reference and reference for Quanzhou enterprises to merge and reorganize and integrate resources.

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< p > < strong > capital driven pulsation < /strong > < /p >

Less than P, Anta spent 254 million to buy the world. This is the largest acquisition of shoes and clothing industry in Quanzhou.

This sends a signal that the tide of apparel industry mergers and acquisitions has hit /p.

< p > the once heated Quanzhou licensing movement is accelerating differentiation and integration.

Through the brutal market environment, survival of the fittest, mergers and acquisitions between brands or Baotuan heating will be inevitable.

Recently, with Anta sports's earnings report coming out, the largest acquisition of Quanzhou's industry has surfaced.

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< p > < strong > Anta 254 million acquisition global > /strong > /p >

< p > Anta sports acquisition of Quanzhou global footwear, the largest merger between Quanzhou enterprises, began in the second half of last year.

In February 25th, Anta sports released the 2012 financial report, disclosing the details of the acquisition of the global business: holding the Quanzhou globe in proportion to 55%, holding 100% full front (Fujian) shoes material Co., and Quanzhou East Light Industry Development Co., Ltd.

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< p > at present, the cash flow of Anta sports is about 151 million yuan at the total purchase price of 254 million yuan, of which about 136 million yuan has been paid.

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< p > Quanzhou globe was founded in 1988. Currently it has three supporting enterprises, namely, the whole Feng (Fujian) shoe material Co., Ltd., Quanzhou East Light Industry Development Co., Ltd. (Anta sports 100% Holdings) and Quanzhou hung exhibition Mould Manufacturing Co., Ltd., which is a group sports leisure shoe manufacturer.

According to relevant information, as an export oriented enterprise, Quanzhou gained the title of China's famous brand products and national export inspection exemption in 2005. In 2007, it was awarded the well-known trademark of the State Administration for Industry and commerce, and its products sell well in more than 30 countries, regions and all parts of the world.

The acquisition of these intangible assets, including patents and trademarks, was valued at 671 thousand yuan.

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Compared with P, Anta sports started a little late.

Founded in Jinjiang in 1994, the "star + advertising" model pioneered a way to expand its own brand.

In 2007, Anta went public in Hongkong to realize the gorgeous turn of the brand in the capital market.

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< p > many industry insiders say this is an interpretation of the different fate of independent brand and OEM.

In this case, Anta successfully staged a "coming from behind" scene, and began to extend to the whole industry chain.

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< p > < strong > the rise of the brand of Quanzhou, merger and acquisition tide < /strong > < /p >

< p > Anta's acquisition of the globe is only a microcosm of the wave of mergers and acquisitions in Quanzhou.

As early as 2009, nine Mu Wang succeeded in buying casual clothes FUN.

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< p > 361 degrees after the successful listing of Hongkong, the company has been looking for opportunities to acquire overseas brands. The brand sports market center has said: "looking for the right cooperation brand will tend to acquire the right to operate the international brand in the Asian region.

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< p > Quanzhou is one of the most developed areas of China's private economy. For many years, private entrepreneurs have been insisting on doing business and creating brands all the time. As of 2011, Quanzhou has 73 well-known trademarks in China, ranking first in the country's prefecture level cities.

In recent years, these Chinese brands have begun to test the international market and move towards internationalization.

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Quanzhou enterprises, which have insisted on becoming bigger and stronger, have not been satisfied with the development of their doorsteps. They have stepped their footsteps overseas. The tide of brand takeoff has springing up, and local brands have gone to sea by boat to boost the internationalization of their brands. P

Ding Shizhong, President of Anta, said: "before we bought the brand of Italy, we should have our share in the high-end market. In the future, Quanzhou brand will continue to cooperate with the international big brands to jointly develop.

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Ding Shuibo, President of XTEP, also revealed the plan to acquire foreign brands in an interview, and the target brand of P may come from Europe.

The industry speculated that XTEP's future purchase of European brands could be UMBRO, Diadora or some other well-known outdoor brands.

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P has been a nine year old king of pants in China for many years, and has begun to take a cooperative look at Europe.

Lin Congying, chairman of the nine Mu Wang, said at an event that the company was discussing the high-end a href= "//www.sjfzxm.com/news/index_s.asp" > clothing "/a" brand in Italy and Germany, while the Green group had been intergrafted with the famous brands of children's clothing brands in Germany and Spain.

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< p > there is no doubt that the recent actions of Quan enterprises show the fact that mergers and acquisitions are normalized among enterprises with high internationalization degree.

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< p > in fact, the pace of mergers and acquisitions is not confined to manufacturing.

As early as 2010, Xinhua in Quanzhou took about 50000000 yuan to take over the resources of stores in Quanzhou's Chilon supermarket. The original store in Quanzhou's Dragon supermarket has changed to the new logo of Xinhua capital.

Quanzhou's "a href=" //www.sjfzxm.com/news/index_p.asp "leather > /a" industry also has news about joint venture, cooperation, reorganization and merger.

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< p > < strong > emphasize the complementarity with the original brand < /strong > < /p >

< p > in fact, the idea of mergers and acquisitions by Quanzhou enterprises is not just the above cases.

Zhao Jianhe, chairman of Fujian Green Group Co., Ltd. believes that this is a good period for mergers and acquisitions.

"The acquisition of some brands by enterprises should not be limited to domestic brands, but also to foreign brands.

"Chinese enterprises have been boycotting mergers and acquisitions in some countries before," he said.

"If conditions are ripe, we will also consider cooperating with foreign brands to help them expand the domestic market, and we will rely on their marketing networks to compete abroad.

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< p > on the road of merger and reorganization, the industry has repeatedly suggested that we should pay more attention to the complementarity with the original brand.

"When domestic enterprises subdivide their brand positioning, we need to find some international brands to supplement them, and when we develop the high-end brands, the acquisition will become inevitable.

"Last year, through the acquisition of equity, Anta became the first Quanzhou sports brand to buy international brand sports brand enterprises.

In the view of Anta vice president Zhang Tao, the acquisition of FILA's trademark and operation in China will provide enterprises with the opportunity to expand the high-end market.

Zhao Feng also said that in the acquisition of brand names, the 31st degree will focus on whether it can complement the market position of 331 degrees.

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"P >" enterprises should pay attention to the complementarity of brands while choosing the target buyers. On the other hand, they should focus on those brands that have a good brand image and good market influence but lose money due to poor management, so as to activate the potential market by bringing fresh management blood into the brand.

"Professor Su Zhaohui, director of marketing management research center of Huaqiao University, said that in the process of merger and reorganization, only by finding the" gear "that fits itself, can the enterprise turn faster and achieve greater economic benefits.

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