Adidas Launches New Products Of Waterless Printing And Dyeing Technology For The First Time

adidas DryDye T-shirt

Back in the past, people at that time only pursued to improve the degree of industrialization and make everything easier. They did not realize what the consequences would be for our planet. Until recently, clothing The water consumption of industry has always been a thorny problem: every two years, the water equivalent to a whole Mediterranean water volume is used for clothes Staining.

With the brand spirit of continuous innovation, Adidas took the lead in starting a new attempt on the issue of water-saving solutions that have attracted global attention, and strives to make the world a better place. Recently, adidas demonstrated its latest leadership Clothing industry Sustainable products - Adidas waterless printing and dyeing series; Through close cooperation with Yeh Group of Thailand, Adidas has successfully promoted the development and application of this new technology, completely eliminating the use of water in the printing and dyeing process.

adidas DryDye T-shirt

　　“ Adidas Always walk in the front end of the innovation field and rely on technology to find solutions to improve our products, "said Mr. Gao Jiali, the managing director of adidas Group in Greater China, "When more and more Chinese consumers begin to pay attention to environmental issues, waterless printing and dyeing series is an excellent example, showing that Adidas takes the lead in meeting consumers' expectations for sustainable development with high-performance products."

In the past five years, with the support of Adidas, the printing and dyeing process has been upgraded from the traditional use of water as the dyeing medium to the use of liquid carbon dioxide as the dyeing medium, thus completely eliminating the consumption of water in the production process. For example, using figures to express the significance of this technology: under the traditional technology, each T-shirt needs to consume 25 liters of water for dyeing. After the application of waterless printing and dyeing technology, water is no longer used in the dyeing process, which can save 50% of energy, and the use of industrial chemicals is also reduced by 50%.

This summer, adidas will produce 50000 adidas waterless printing and dyeing T-shirts worldwide, and fully promote the innovative technology of this clothing industry. In total, these products saved more than 1.2 million liters of water during production, which is equivalent to the volume of nearly half of the Olympic standard swimming pools. Adidas has just begun to implement waterless printing and dyeing technology, which will be applied to many adidas Clothes & Accessories Series of new products, to provide consumers with more green and environmentally friendly products.

Adidas waterless printing and dyeing series using waterless printing and dyeing fabrics provided by Yeh Group is the world's first waterless printing and dyeing clothing products, and is equipped with four sets of T-shirts with different design patterns, covering men, women and children style 。 In China, the waterless printing and dyeing series of new T-shirts were launched in limited quantities in the adidas brand centers in Beijing and Shanghai in mid August.