The Prospect Of Japan'S Imported Apparel Market Is Not Yet Clear.

The Japanese earthquake, the high exchange rate of Japan's currency and the continuous debt crisis of Greece were once predicted to be on a downward trend. Japan In 2011, the import clothing market reached 900 billion yen (based on retail sales), an increase of 8.3% over the same period last year. This is the first time that the market has been experiencing positive growth since it plummeted in 2007.

The main reasons for the expansion of the market are as follows: 3 points:

First, operation Imported apparel Brand companies adjusted their inventories and increased imports. Because of the sharp decline in market demand, various companies controlled imports in 2009 and 2010. Last year, inventory was basically digested, so the import volume was increased.

Second, the Brand Company of imported apparel redesigned the Japanese market. For a long time, most imported apparel Brand Company have always regarded Japan as the strategic center of its Asian market. But since 1997, with the shrinking of the Japanese market and the rise of the Chinese market, some importing apparel Brand Company have redeployed the Asian strategy and implemented a series of measures including the abolition and reconstruction of the Japanese market. Looking back now, these measures have improved the Japanese market.

Third, Japan's rich class has become more active. The popular consumer groups who follow fashion are becoming more and more eager to consume, and the rich class is more determined to revive the market.

In terms of commodity category, other categories of goods have been expanded last year except for leather goods, especially men's wear and footwear. Among them, the men's wear market was 112 billion 600 million yen, an increase of 17.2% over the same period last year, and the footwear market was 135 billion 900 million yen, an increase of 13.5% over the same period last year. The market of luggage and bags, which had been in a shrinking trend, reached 387 billion 800 million yen last year, an increase of 4% over the same period last year. Although the growth rate of women's clothing market is not as good as that of men's clothing market, its market scale has been relatively large, up to 181 billion yen last year, an increase of 7.9% over the same period last year.

No matter which clothing brand is imported, the proportion of repeat customers in their business income has been increased. Enterprises are also aware of this, and have begun to use large entities and online shops for image publicity and information dissemination, strengthening the sales strategy of maintaining old customers.

In the first quarter of this year, the sales of various imported apparel brands in Japan remained good, but there were still many uncertainties in the whole market. If European debt crisis Affecting the stock market in Japan, and thus affecting the personal assets of the affluent, it will inevitably affect the sale of non rigid goods, including clothing.

The Japanese market is not very clear, and the estimated market size is about 895 billion 500 million yen this year, slightly lower than last year.