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E-Commerce Promotes The Pformation And Development Of Home Textiles Industry

2012/6/19 12:14:00 53

Home TextilesE-CommerceMarketing

  

Home textiles

How can we make money?

Electronic Commerce

Express train.

A few days ago, Haimen bridge business association was established.

At present, there are more than 450 home textile enterprises in the area of folding stone bridge, which expand sales through the platform of electronic commerce.

Marketing

Department.

In the Jieshi Bridge International Home Textile City, nearly 4000 shops have launched online pactions with e-commerce, accounting for more than 20% of the total sales volume.

The heads of enterprises generally say that the future e-commerce will be "evenly divided" with the physical shops.

At the same time, small and medium enterprises and middle and low end brands will be more likely to develop towards e-commerce.


In recent years, due to the continuous rise of rents, the cost of operating entity stores has also been rising. In addition, the products are not original, and the competition among brands has become increasingly fierce. Many home textile enterprises have cast their eyes on the "cake" in the expansion of e-commerce.

In the Permian bridge, people will find that the shops are scarce, but the shop owners are busy under the line, and many customers complete pactions through online shops.


Chen Wei, chairman of St. Louis Home Textiles Co., Ltd., Shanghai, said that the pace of development of his own business is still relatively slow, because the former St. Louis home textiles company of Shanghai did not join in e-commerce, so it was disadvantaged in competition.

This year, his St. Louis Home Textiles Co. Ltd. in Shanghai wants to achieve 30 million on the net sales.

According to him, St. Louis Home Textiles Co., Ltd. sold nearly 80 million last year.


How can we sell household textiles to make money? We want to be an e-commerce express. The Playboy China general agent snow rabbit is home to e-commerce. This is a leading business in many enterprises.

Wang Guipeng, the home of snow rabbit, said that e-commerce accounts for 15% of the company's total sales this year and will reach 20% this year.


One of the hi family home textile products is dedicated to net sales customers. Yu Shuibing, a salesperson, said that the company started soon. Last year, the sales volume was 12 million, accounting for 30% of the company's total sales.

"Although our orders in the first quarter decreased by 10% compared with the same period last year, the net sales situation is indeed better than that for the physical store customers."

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