The US Gap Entered The Chinese Market &Nbsp At First.

--Gap Inc, the largest clothing retailer in the United States, said on Friday that although the time to enter the Chinese market was relatively late, it was the best time point. It is expected that the sales network of China and Hongkong will grow two to 45 before the end of fiscal 2012.

Gap, the first American fashion and leisure wind, Hongkong

Gap, which has entered the Chinese market in November last year, has eight stores in Beijing, Shanghai and other first tier cities. According to Yang Deming, President of China Gap, including two new stores opened in Hangzhou and Tianjin in December, the total number of stores will increase to 15 by the end of January.

Although the exhibition shop is fast, other competitors such as Sweden Hennes & Mauritz (H&M), Spain Inditex (ITX.MC: quotes) ZARA and Japan Fast Retailing (9983.T:)

We believe that this is the best time to enter the Chinese market (perfect timing), Yang Deming told reporters in the four storey building with a monthly rent of HK $5 million.

If you look at China's revenue structure, it used to be a large scale and high income only a small part, so the market is full of low quality and low quality goods. Now almond shape is a high income or a small part, but the middle income has increased a lot..Gap is not a luxury brand, but it is not cheap. What we need is middle class.

Consulting firm Boston Consulting previously said that the Chinese fashion market will grow two to 1 trillion and 300 billion yuan in the next 10 years, with the rapid growth of the middle class consumption power.

* * policy support, China's retail market can be expected to * * *

Yang Deming also pointed out that the Chinese government's emphasis on domestic demand in the 12th Five-Year (2011-2015 year) plan has made the prospect of China's retail market possible, and we also want to stay in it. However, he also said that the challenges currently facing the Chinese market are talents, including finding suitable working partners and retaining them.

Hongkong 0483.HK:, which owns BauhausTOUGH Jeansmith, said yesterday that due to the lack of appropriate management personnel and working teams, the company could suspend the pace of expanding new stores until the overall performance improved.

Gap, founded in 1969 in San Francisco, USA, includes products such as clothing for men and women, children's wear, accessories and maintenance products. There are also Old Navy, Banana Republic and other brands under.Gap.

Gap currently has about 3100 shops and 200 franchise stores in 90 countries and regions. There is no plan to open stores in Taiwan.