Haining Leather City Officially Opened In Xinxiang, Henan

Haining China Leather City third big chain Market - Henan Xinxiang Haining leather city officially opened "Southern leather fashion" into the Central Plains region.

In October 22, 2011, it was located in the city of Xinxiang.

Tao Xiaonian, vice chairman of China Light Industry Federation, executive vice president and Secretary General of China Leather Association, Li Yuzhong, executive vice chairman of Henan provincial CPPCC, Wang Xunzhi, mayor Lin Yi of Haining, vice mayor Shi Zhendong, chairman of the China Leather City of Haining, Ren FA and other leaders, and more than 5000 guests from all walks of life.

Under the auspices of CCTV's famous warp Jingwei, Rene Liu, Zhang Yu and other stars gave a wonderful performance to the audience.

Direct selling to consumers

Last year, I flew to Zhengzhou, Haining, China.

The reporter interviewed the deputy general manager of Limited by Share Ltd, China Leather City Limited by Share Ltd in Haining, and Li Rong, chairman of Haining Leather City, Xinxiang.

The answer is: "the answer is yes."

Li Zongrong told reporters that the total area of leather city in Haining, Xinxiang, is about 80 thousand square meters, with 600 shops.

More than ninety percent of the operators in the market come from the origin of Haining, all of which are direct selling outlets of local brand factories in Henan market.

After the opening of the Haining Leather City in Xinxiang, it will be basically the same as Haining's China Leather City Department, with the strong design and R & D capability of Haining origin enterprises, mass purchase of raw materials, mass production scale effect and perfect logistics services.

Reporters also learned that, according to the sales price of Haining, after the opening of Haining Leather City in Xinxiang, the price of all kinds of fur clothing, fur and bags will be only 1/3 to 1/4 of Henan's central cities such as Zhengzhou.

According to introducing, Haining China Leather City is the largest and most influential leather professional market in China. Haining China Leather City Limited by Share Ltd is the only professional leather market in China.

In recent years, under the guidance of connotative growth and extension strategy, Haining China Leather City has opened a chain market in Jiangsu, Liaoning and other places.

But unlike Haining's headquarters and Liaoning Tong Er Bao's "origin type" market, the opening of Xinxiang Haining leather city means Haining's China Leather City's "selling type".

Synchronizing with European fashion: "fashion from the South" is not to be expected.

"The price is substantial, is the goods purchased the same as those in Haining?" this is the concern of many Henan consumers, including reporters themselves, to the newly opened Xinxiang Haining leather city.

To this end, the reporter interviewed leather city leaders and some businesses, the answer is: synchronous listing of Haining's latest design, the latest style!

The reporter understands that the leather city of Haining, Xinxiang, is directly operated by the Haining leather China city. The shopping environment is elegant and luxuriously decorated, which is comparable to the top department store in the country.

Famous brands in China, well-known trademarks in China, ten genuine leather garments in China, Wang Xuebao, Saint Nicholas, Nicholas, tengba and burger are all flagship stores in the leather city of Haining, Xinxiang, with a single store operating area of more than 300 square meters.

Other brands in the market are also famous brands of origin in Haining. With the best quality raw materials and the most advanced production technology, the latest fashions and fashions produced are sold directly in the Henan market, bringing unprecedented shopping enjoyment to the vast numbers of consumers in Henan.

Li Zongrong told reporters that in order to cooperate with the full opening, some businesses began trial operations from the eleven golden week. From October, they also held the "leather fashion Shenzhou line" in Shanghai, Shenyang, Dalian, Zhengzhou, Xinxiang, Luoyang, Kaifeng, Pingdingshan, Xuchang, Zhumadian, Anyang, Anyang, and so on, and selected the leather and fur garments representing 2011 to 2012 fashion trends for large-scale exhibition.

The reporter learned that from the trial business and the feedback from the Zhengzhou Railway Station that has been held in the "leather fashion Shenzhou line", the fashionable leather Haining fur and fur clothing has attracted the attention of many consumers.

Many consumers are fresh and curious about the new leather elements of ultra-thin, environment-friendly, mashup (leather and feather, leather and silk).

The reason why Haining China Leather City can attract consumers in big cities such as Shanghai, Nanjing and Hangzhou is to make leather garments from "cold products" in the past to "fashion goods", from the previous single season to winter only.

He told reporters that many of the heads and designers of leather brands in Haining go to various European fashion centers such as Paris and Milan every year to participate in all kinds of fashion activities. They are in line with Europe in many aspects such as ideas, information and so on.

With the continuous maturity of the design capability of Haining leather industry, some famous foreign brands came to choose OEM manufacturers from the past "sample order" into the "look at the order" in recent years.

In other words, the style of Haining has been synchronized with Europe.

People in Central Plains get the world: why does Haining Leather City match Xinxiang?

The leather city of Haining, Xinxiang, is located at the Xinxiang railway station square, the intersection of Pingyuan road and free road. It is the most important business district in Xinxiang. The railway station, long-distance bus station and bus terminal are surrounded by all the main businesses in Xinxiang.

So, why is the first chain market of Haining China Leather City in Central China settled in Xinxiang?

In response, Li Zongrong's answer is that Xinxiang, which is only 70 kilometers away from Zhengzhou, is the only national highway pportation hub in Northern Henan.

Xinxiang is the confluence of four provinces in Henan, Shandong, Shanxi and Hebei. It is located in the hinterland of the Central Plains. It can radiate nearly 200 million consumers in the 300 km traffic circle.

Many advantages of Xinxiang are in line with the idea of selecting large areas according to the strategy of developing China's leather city outside Haining.

And the "Jinshang merchants" mode of Hui Jin city has also contributed to the marriage between Haining leather city and Xinxiang.

He also said that the State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone clearly put forward the need to pform and upgrade the traditional services such as commerce, catering and other industries, and highlight the development of modern services such as logistics, culture, tourism and finance.

This national strategy is undoubtedly a major "positive" for the development of leather city in Haining, Xinxiang: the consumption elasticity of leather and fur clothing is large, and there is a huge market potential in the process of consumption upgrading.

The opening of Haining Leather City in Xinxiang undoubtedly caught up with this golden opportunity.

Reporters also learned that the unique mode of tourism shopping is one of the successful magic weapons of Haining China Leather City for many years.

In February 2007, Haining China Leather City officially became a national AAAA tourist attraction. In recent years, it has received more than 50 thousand trips per year.

Next, Xinxiang Haining leather city will also be pplanted to Haining's headquarters.

"We are confident that in the two or three years after opening, we will attract the vast number of consumers in Henan and even the six provinces in the Middle East to shop and experience, and gradually become the trading center of leather products in the six central provinces. The annual turnover is expected to reach ten billion yuan."

Li Zongrong said so.