2011 Shanghai Fashion Week Opens

The theme of "showing Shanghai city charm and showing Oriental design charm" is Shanghai. Latest fashion Zhou opened in October 20th at the Shanghai international fashion center in riverbank, Huangpu. The revival Park, which is romantic and French, is the main show of the activity. The famous fashion brands, designers, models, entrepreneurs, experts and scholars from home and abroad gathered in Shanghai to build a new fashion scene. The Shanghai fashion week will continue until the 27 day.

As a large-scale national economic and trade cultural activity sponsored by the Ministry of Commerce and sponsored by the Shanghai municipal government, the 2011 Shanghai fashion week closely focuses on the strategic objectives of Shanghai international trade center and the overall requirements of innovation driven and transformation development, positioning the activity in the eight word policy of "international, platform, professional, and grand (trade)". Actively incorporate into the world's top fashion releases loop The system has made Shanghai the focus of Asia's most sophisticated fashion design.

Opening night Vivienne Westwood stunning Shanghai

The opening ceremony has always been an important event in Shanghai fashion week. The opening ceremony was unveiled in October 20th in Shanghai international fashion center, which combines the historical details and modern fashion. China's top luxury brand Ne.Tiger and VivienneWestwood, known as "punk godmother", are the leading brands of Shanghai fashion week. They have jointly demonstrated the luxury of China and the fashion trend in Huangpu. In addition, the opening ceremony of the fashion week in Shanghai was also won by Huayi Brothers and fashion bazaar magazine.

The works are published in China and abroad. brand

In addition to the excellent opening ceremony, this Shanghai fashion week brings together the commercial brands from China, the excellent independent designer brands, the design elites from three places across the Taiwan Strait, the famous brands of the international second and second tier brands, and the local new brands and cutting-edge designers. Through the more than 20 professional show activities, the fashion trend and trend of the 2012 spring and summer clothing are presented.

Shanghai fashion week, as an optimized platform for the development and promotion of China's original design, has attracted many outstanding domestic brands. PRolivon, the first show brand this year, relies on Shanghai's textile industry for decades, relying on ProvenliveFashion for decades. It is rooted in Shanghai and is in line with the prevailing fashion in the world. The DECOSTER, led by renowned designer Chen Xiang, will be released as a masterpiece of Shanghai fashion week. After more than ten years of training, "De Shi" has grown into one of the most influential designer brands in China, and is also an independent brand representing Shanghai's design level.

Linking the Yangtze River Delta and serving the whole country is the important task of Shanghai fashion week. Haining's MICON skin fur clothing has been committed to fur fur fashion research for many years, and will bring a unique style of fur fashion in this fashion week in Shanghai. With the formation of the huge consumer market, China's children's wear market will become a new blue ocean for the garment industry. In the fashion week of Shanghai this year, the Kelkel children's wear brand has also brought a new style series of products with a sense of fashion, so as to create high-quality boutique children's clothing.

On the stage of fashion week, the cutting-edge designers are equally popular. focus 。 Designer Guan Zi swims with her own brand Zix-Guan to create Oriental design power. The show supported Liao Xiaoling, Liu Qingyang, Gao Tao and other new designers from Shanghai and Beijing. They jointly held the publication of "Xiu" design works and promoted publicity through the network platform. Dou Yinmin, Cai Guanting and other 5 fashion new generation from the Raffles School of design, Donghua University, will perform a special exhibition on the theme of "eclosion" in the fashion week.

The expansion of international vision is another notable feature of the Shanghai fashion week for the international brand to enter Shanghai to build a channel. What is particularly worth mentioning is that this Shanghai fashion week also brings together the creative design elites from France, Britain, Japan and Singapore, taking Inversion as the theme, bringing an international designer's concept show to create a sense of honor banquet that combines fashion, photography, video, art and fragrance 3D. In this event, a number of fashion brands from Italy have not yet entered the Chinese market in Shanghai fashion week's collective appearance.

Commercial joint activities highlight Shanghai's fashion center status

As a great platform of fashion, this Shanghai fashion week has launched a series of related activities around the theme of fashion week besides the professional show.

From September to October, the Organizing Committee of Shanghai fashion week joined hands with ICS Shanghai foreign language channel city beat program to plan and organize the retrospective exhibition of Shanghai fashion week. The selection of fashion blockbuster movies and T show shows that designers, photographers and models are invited to reappear in the same year. In the same period, new interactive photographers, designers and spectators will be held.

The eco fashion world tour, organized by the Swedish Consulate General of Sweden and the Swedish Foreign Cultural Exchange Committee, aims to advocate the concept of environmental protection in the name of fashion and creativity.

The Oriental international model competition is a classic model competition with international influence, including over 30 countries and regions in 4 continents, including 30 countries and regions in Europe, North and South America, Asia and Oceania. The competition started in March 2011, and the International Finals and awards show were held during the fashion week in Shanghai.

In from October 17th to 23rd, Vivienne, Westwood, an international hall design master, held a shoe exhibition in the atrium of Hong Kong Hui square. She selected many iconic works from the brand to show to the public, and reviewed the stylistic charm of designers for more than 40 years.

Closing ceremony to create Shanghai's international fashion capital

The closing ceremony of the Shanghai fashion week will be held in Shanghai in October 27th. fashion The center is held in Shanghai fashion week to cooperate with EFashion, a high-end social networking P1.CN specially designed for Chinese elite. Each designer through different themes, from visual, auditory, smell through performance, and invited international and domestic well-known designers for Fashion Week design, used for cultural shirt and canvas environmental protection, promote social responsibility and environmental awareness, which also for a week of Shanghai fashion week painting perfect ending.

2011 Shanghai fashion week highlights three main tenets. First, the development of fashion and creative industries, and the creation of "smart city" in Shanghai, China. It is the responsibility of promoting the cross border cooperation in the field of jewelry, cosmetics and other large fashion categories with the fashion distribution as the core, and fully excavating the multiple value of the design works. It has become a banner to promote the development of Shanghai's creative industries. Two, in order to display Asian excellent brands and stimulate domestic demand, we must base ourselves on Shanghai, serve the whole country, and radiate Asia. We strive to create a good and orderly development environment for Asian elite designers and fashion brands, and form a virtuous cycle of Shanghai fashion week platform upgrading and Brand Revitalization and development. Three, in order to create an international fashion publishing center as its mission, take the international and professional high-end route, focus on highlighting the characteristics of Shanghai's vast rivers and streams, and take a broader view to occupy the fashion and innovation heights.