Shoe Enterprises Rely On Concept Products To Conspire To Develop Pattern.

September 4th, with global climate deterioration and extreme frequency, " Low carbon "," green Etc. energy conservation The products and concepts of emission reduction have been put forward again and again. This has also made many shoe brands rush to the world, calling out concept products such as "low carbon technology" and "green shoe products". At the same time, it has attracted more and more brand shoe companies to pour into concept products, which is full of "gold mines", which makes the original brand not surprising. footwear industry The market has become more and more turbulent, and the concept product has put forward many shoemaking enterprises to enter a new journey.

The industry also pointed out that "in the era of brand competition, the development pattern is to highlight its personalization. Only the brand with distinctive personality has core competitiveness in the market." The concept of product is undoubtedly the best symbol of brand personalization. At present, the homogenization of products in the footwear industry is becoming more and more serious. From the perspective of the world footwear market, the personalization of China's shoe brands is not very obvious, not only in appearance design, but also in the functional R & D and product technology.

In the fierce competition, avoid falling into the situation of "big fish eating small fish". Conceptual products are the foundation of brand promotion, and also the core of terminal operation. Footwear companies put forward their own brand concept to meet the personalized needs of consumers, thereby expanding the brand's influence in the market. Hengda Group "leather seamless bonding technology" and other scientific research results are based on this purpose, and in terms of economic efficiency, these technologies also made Hengda achieved good results. In addition, Jill, a shoe manufacturer, extended the concept of "new health concept" to its "upgraded A+" nano function air conditioning shoes, and achieved great success.

It is understood that Hengda has been pursuing the concept of "independent innovation" in its 26 years of growth. Hengda's "leather seamless bonding technology" is the affirmation of independent innovation ability. Behind the "independent innovation" is actually Hengda's product development strategy as the core of the enterprise development, including advanced technology and equipment, and corresponding hardware facilities, all of which provide a powerful guarantee for the concept product. It is precisely along the road of creating products of concept that Hengda constantly seeks breakthroughs in products from the perspective of consumer demand, so that Hengda brand continues to grow, and let Hengda advance one of the genes in this concept product.

There is no doubt that the two shoe companies have identified a concept product with their own unique brand personality and vivid and vivid concept, which not only highlights their own brand charm, but also proves that the brand strength highlights the soul of the brand, and is also the cornerstone for the future development strategy of the footwear industry. The shoes enterprise Jill and Hengda Group have taken a step forward to control the market opportunities and put forward concept products to decide the development pattern. This also reflects that the entire shoemaking industry needs keen market insight and wants to make breakthroughs, so we must find market gap to find a development space in the market segments.