How Should Agents Create "New Talents"?

Guangzhou Xia Shang Trading Co., Ltd. is a company that runs soda. In the fierce market competition, the company not only survived but also expanded.

Its floating French sparkling wine is the top in the same wine market.

Why is Xia Shang company so favored by dealers in today's branded market with diversified brands?

Why is the development of enterprises so fast?

With these questions, the reporter interviewed Mr. Du bin of Guangzhou Xia Shang company.

Reporter: what is the reason why a newly built company has grown to such a large scale in less than two years?

Multi port: now many grape wine producers are still in the "production oriented" stage, the marketing organization is not perfect enough, and the number of marketing personnel is not enough, so that the establishment and maintenance of channels can not meet the market demand. Many existing wine trading companies are mostly pformed from large wholesalers. Most of them lack the awareness of actively developing the market in marketing consciousness, staffing, channel development and maintenance. Therefore, at the beginning of the establishment, the company clearly put forward the purpose of "creating excellent talents to catch up with first-class enterprises", and recruiting and using marketing personnel to be the height of making excellent marketing talents.

It is precisely because we have a large number of high-quality promotion personnel to meet the needs of rapid expansion of our market that our enterprises rapidly develop into the present scale.

Reporter: "manufacturing talent" is a very new concept. How did the company do it at this point?

Most of the company executives understand that "market competition is essentially the competition of talents" and know the importance of talents. But the problem is that most of the companies at this stage do not know the procedures of human resource management.

"Before hiring looks like a talented person, after finding it is a stupid person", in the use of "competent people can not be trusted and credible people can not do", the talents are restrained everywhere, and blindly believe in the promotion that "foreign monks will chant scriptures", thereby damaging the enthusiasm of the internal staff.

Many enterprises have good products, but lack of talents to promote them. The market is always alive.

At the very beginning of its establishment, we adopted the scientific human resource management mode to combine recruitment, allocation and utilization with manufacturing talents, with a focus on "making excellent talents".

The company specializes in the training department, but in essence it is the talent manufacturing department, and plans to train the staff of the company separately.

Nowadays, many companies pay attention to training, but most of them are carrying out book explaining.

We are carrying out the training of theory and practice. First, we need to talk about the mentality of marketing workers, mobilize their enthusiasm fundamentally, and then talk about the whole process of salesperson's business promotion and the psychology of dealers purchasing. From the first sentence of entering the customer's door, we speak very carefully to return to the company's work, and cooperate with classroom imitation, so that the promotion ability of salesmen can be greatly improved in the short term.

In terms of organizational construction, the new personnel are placed inside the city first, and the city is equivalent to our school. After practice, recruitment, training and improvement, personnel inspection, and timely rise to the provincial level, and then rise to the outside of the province, the treatment and duties are improved steadily. This effectively mobilizes the enthusiasm of the staff, enables them to do well in their own work, hopes to succeed in their work, and gradually moves forward, so as to avoid the malpractice of the competent people, and the personnel promoted from the city are basically competent and credible.

Reporter: after having the advantage of talents, how does the company operate in the market?

Multi shore: first of all, we are very cautious in choosing products. Our agents are purple star soda, grape sparkling wine, high spirits soda, vodka and floated sparkling wine. The products themselves are unique in character, reasonable in price and clear in channel.

In the operation of the market, we give regional distributors exclusive agency rights, fully guarantee their rights and interests, and give full play to our talent advantage, cooperate with regional distributors in "deep distribution" to solve their worries in the market.

The company is adhering to the principle of "sincerity based and trust based people". Cooperation with our customers has been very enjoyable. Many customers are willing to cooperate with us. We value our products and promote them, and have support from personnel and market.

Many dealers now regard Xia business as "wealth exporting company".

This time we take the "western development" strategy to enter the mainland market. We hope to build a good marketing relationship with more distributors and friends.